Customer Acquisition for
Consumer Internet Businesses 🔥
I help venture-backed consumer startups build their growth strategy and build predictably profitable performance marketing channels.
Work with meTrusted by:
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I help venture-backed consumer startups build their growth strategy and build predictably profitable performance marketing channels.
Work with meWant to generate demand? Work with me to validate new channels, and scale early traction.
Campaign Strategy
Media Buying & Optimization
Copywriting
Creative Production
Landing Page Design
Facebook & Instagram
YouTube
TikTok
Want to capture existing demand? Work with me to uncover profitable search intent, and explore new keyword opportunities.
Campaign Strategy
Media Buying & Optimization
Copywriting
Landing Page Design
Bing
Senior experience without the commitment. Plug me into your existing marketing/product team, or hire me as a growth team of one.
Marketing Strategy & Positioning
Paid Acquisition
SEO & Content Strategy
Conversion Optimization
We get emails for $2.
While reducing Member CAC from $250+ to well under $100.
Even with massive supply constraints and the travel COVID winder - all without relying on OTAs
Leverages brand's visual assets in paid search and social channels
Returned well beyond ad spend on average, improving purchase intent capture by over 2x.
Improved creative lifted CTR dramatically, alternative lead capture strategy lifted conversion rate.
Long buying cycles made direct to conversion campaigns too difficult
Long buying cycles made direct to conversion campaigns too difficult
Acquired architecture firm leader contacts for under $15 across Meta & LinkedIn
I'm Colin James Belyea, and I'm a student of startups, growth, and acquiring customers.
I've been addicted to growing startups since 2014. Since then, I've helped deliver my clients over $100M in revenue.
I created Telescope Digital studio as a space to help founders and leaders scale great consumer businesses.
"Colin was a foundational force in our customer acquisition. With his help, we were able to build a resilient and predictable hospitality business that put us in an excellent position when COVID hit and wiped out most of our competitors."
"Colin is a fantastic teammate and head of growth. I am consistently impressed by Colin’s strategic thinking, data-driven focus, and execution of initiatives that deliver growth. Colin is a Swiss army knife, skilled at organic and paid growth efforts that span the full customer lifecycle. On top of all that, Colin is fun to work with and a genuinely nice guy."
"Colin was an absolute pleasure to work with. He’s a very talented marketer, able to juggle many tasks outside of scope and always more than willing to help a team member. He was a key player in testing into and scaling our growth channels all while seamlessly aligning cross functional teams to reach company KPIs."
"Colin was an absolute pleasure to work with. He is an extremely dedicated team member, and was never one to shy away from a problem or task. I thoroughly enjoyed working with him."
"Working with Colin is an absolute pleasure. He's a talent growth hacker that is knowledgeable in all the digital acquisitions platforms, but more importantly cares deeply about the user experience and their journeys. It's rare to find talent that not only executes above and beyond their expectations, but also is adaptable and flexible enough to extend himself outside his core scope. If you are a recruiter stop looking and start hiring this guy. I genuinely hope I get a chance to work with Colin again in the future.
"Our performance marketing efforts have improved significantly since working with Colin. He quickly identified problem areas and ran experiments that improved our cost per lead on paid social by 4x. How he integrates strategy, media buying, and creative production also saves us a lot of time and resources."
"Colin has not only been a huge help getting DEN’s e-commerce product off the ground, but also in our transition to a home building services company. He was able to guide our paid search and social accounts through some severe headwinds (rising rates, big layoffs within our target market) while providing valuable guidance on our broader growth efforts far beyond his scope of work.
I've worked with a lot of contractors and agencies in my career, and Colin stands above the rest by a longshot.”
Collaborative effort to focus in on personas, value propositions, creative direction, and testing hypotheses.
Go-to-Market Strategy
Testing Backlog
After aligning on creative outputs, we build our campaigns on platform and launch.
Initial Creative
Build & Launch Campaigns
Capture Key Learnings
Launch data will give us direction for new creative iterations and ongoing horizontal and vertical scaling.
Ongoing Creative Iteration
Campaign Optimization & Scaling
I work best with growing B2C/D2C startups selling high ticket products & services requiring large degrees of trust.
Hospitality, real estate finance, home services, property management, and long & short term rental.
Subscription & higher ticket consumer goods.
Home & auto finance, credit, banking, and crypto.
Pharmaceuticals, tele-health, mail-order health, and subscription services.
If you are looking to build a customer acquisition engine, let's talk.
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